Is YouTube the Best Place for Non-Profits to Post Videos?
With Mega Uploads, Short User Visits, Directed Viewing Initiatives and Grants to Top Video Creators, is YouTube the Place for Most Non-Profits to Efficiently and Effectively Engage a Significant Targeted Audience? Consider the following:
- On March 17, 2010, Y ouTube announced that 24 hours of video was being uploaded every minute.
- According to a July 8, 2010 CNN.com article, "... the average user spends just 15 minutes on YouTube but 5 hours watching TV in a given day ( Leanback is one attempt by YouTube to increase visitors viewing time).
- On July 9, 2010, YouTube announced a program to give away $5 million (Los Angeles Times) in grants to top independent YouTube video creators.
With a day's work of video being uploaded to YouTube very minute where the average user (currently) only spends 15 minutes viewing, YouTube directed viewing initiatives (such as "Leanback") along with YouTube's program to fund select video producers, most non-profit organizations will now be even more limited in their ability to attract a critical mass of engaged (YouTube) viewers. For further information about how a non profit organization can develop a productive Internet-based volunteering program through the use of appropriate technology, please visit this Online Volunteering Resource.
